Qatar. 2026
A new Friday
ritual begins.
Welcome the weekend with beautiful seasonal flowers, thoughtfully curated each week by the team behind Florette Dubai.
"The kind of beautiful that becomes a habit."
What is Florette Fridays
The ritual that changes
how you see the week.
A curated weekly release of beautiful seasonal flowers, flown fresh from Holland and selected by the team at Florette Dubai. Launching in Qatar, 2026.
Every Friday, a new collection opens. Guided by what is in season, what is beautiful, and what the Florette team has chosen with intention. It is the kind of thing that, once it becomes part of your week, you wonder how you ever lived without it.
Curated weekly
Each collection is selected with intention. Guided by the season, what is in bloom, and the Florette eye for what is simply beautiful right now.
Flown fresh from Holland
Our flowers travel from Europe's most respected growers to your door within days of harvest. What arrives is at its absolute peak, full of colour and life.
Priority access
Founding Members are the first to know when the market opens each Friday.
The Florette Team
"The same team.
The same standards.
Every Friday."
For nine years, we've earned the trust of thousands of customers in Dubai. As we begin this new chapter in Qatar, we aren't changing the way we work, we're simply bringing it with us. Every week, the Florette team flies in from Dubai to be there in person. To arrange, to style, to ensure that what you receive is exactly what we would be proud to put our name on.
A Note from Our Founder
Nine years ago, Florette began with a simple belief: flowers shouldn't be reserved for special occasions. They should be part of everyday life.
In the beginning, we opened just once a week. Each shipment from Holland brought a new collection of seasonal flowers, and with it, the excitement of discovering what had arrived. That sense of anticipation became part of what made Florette so special.
Over the years, together with our customers, we introduced a different way of buying flowers in Dubai, one centred around seasonality, beauty and the simple ritual of bringing fresh flowers into the home.
Today, we begin a new chapter.
Florette Fridays is our way of bringing that same philosophy to Qatar.
Every Friday, our team will be there, bringing with them the same care, creativity and attention to detail that has defined Florette from the very beginning. We believe quality is personal, and we want every bunch of flowers that reaches your home to reflect the same standards our customers in Dubai have trusted for the past nine years.
My hope is that Florette Fridays becomes more than a flower delivery. I hope it becomes part of your weekend, a quiet ritual of choosing beautiful seasonal flowers, arranging them with intention, and welcoming the days ahead.
Thank you for joining us at the very beginning of this journey. We can't wait to share it with you.
With love, Tanja & Team Florette
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