Frequently Asked Questions

What is Florette Fridays?

Florette Fridays is a curated weekly flower market arriving after the summer in Qatar.

Every Friday, we release a carefully selected collection of beautiful seasonal flowers, flown fresh from Holland and curated by the team behind Florette Dubai.

No two weeks are ever quite the same.

Why only Fridays?

Because that's how Florette began.

We believe there is something special about looking forward to a new seasonal collection each week. Rather than offering the same flowers every day, we celebrate the beauty of the season and the excitement of discovering what's arrived.

We hope Florette Fridays becomes part of your weekend ritual.

What is The Friday List?

The Friday List gives you early access to each week's collection before it opens to the public.

Subscribers will also receive updates, seasonal inspiration and news as Florette Fridays grows in Qatar.

Joining is completely free.

Is there a membership fee?

No.

Joining The Friday List is completely free. Simply sign up and we'll keep you informed as we prepare for launch.

Where do your flowers come from?

Our flowers are sourced directly from the Dutch flower auctions as well as selected growers from Kenya, Ecuador, and Taiwan. They are chosen for their beauty, quality and seasonality.

Every Friday's collection will be slightly different, celebrating what is naturally at its best and most seasonal.

Will the flowers be the same every week?

No.

Seasonality is at the heart of Florette Fridays. Each Friday brings a new collection inspired by the season, meaning every visit offers something new to discover.

Who curates the collections?

Every collection is curated by the same team behind Florette Dubai.

Our team will be in Qatar each week, bringing the same care, creativity and attention to detail that has defined Florette for more than nine years.

When will Florette Fridays launch?

We are planning to launch in early Q4 of 2026.

Members of The Friday List will be the first to receive updates and early access.

Will you deliver across Qatar?

Our delivery areas will be announced closer to launch.

Members of The Friday List will be the first to hear when ordering opens.

Can I send flowers as a gift?

Absolutely.

Whether you're buying for yourself or someone else, every collection is designed to bring beauty into the home.

Will there be bouquets?

Our focus is on seasonal market flowers rather than a traditional catalogue of bouquets.

Each week you'll discover a curated collection of flowers that encourage creativity, personal style and the simple pleasure of arranging them at home.

Why Florette Fridays?

Because we believe flowers shouldn't be reserved for special occasions.

They should become part of everyday life a small weekly ritual that brings beauty, calm and joy into the home.